Next.js performance mastery — Core Web Vitals, ISR/SSG strategies, edge functions, image optimization, and bundle analysis.
Real performance optimization for Next.js. Not "add lazy loading" — actual diagnosis workflows, rendering strategy decisions, and production caching patterns.
Top killers:
<head>priority// Fix 1: Priority on hero image
import Image from 'next/image';
export function Hero() {
return (
<Image
src="/hero.webp" alt="Hero" width={1200} height={600}
priority // fetchpriority="high" + preload
sizes="100vw" // Don't serve 3840px to mobile
quality={85} // Sweet spot for quality/size
/>
);
}
// Fix 2: Stream server components — don't block on slow data
import { Suspense } from 'react';
export default function Page() {
return (
<>
<Hero /> {/* Renders immediately */}
<Suspense fallback={<ProductsSkeleton />}>
<Products /> {/* Streams when ready */}
</Suspense>
</>
);
}
Top killers:
// Fix 1: Defer heavy work with startTransition
import { useState, useTransition } from 'react';
function SearchFilter({ items }: { items: Item[] }) {
const [query, setQuery] = useState('');
const [filtered, setFiltered] = useState(items);
const [isPending, startTransition] = useTransition();
const handleSearch = (value: string) => {
setQuery(value); // Urgent: update input
startTransition(() => {
setFiltered(items.filter(i => i.name.includes(value))); // Deferred
});
};
return (
<>
<input value={query} onChange={e => handleSearch(e.target.value)} />
<div style={{ opacity: isPending ? 0.7 : 1 }}>
{filtered.map(item => <Item key={item.id} {...item} />)}
</div>
</>
);
}
// Fix 2: Virtualize long lists
import { useVirtualizer } from '@tanstack/react-virtual';
import { useRef } from 'react';
function VirtualList({ items }: { items: Item[] }) {
const parentRef = useRef<HTMLDivElement>(null);
const virtualizer = useVirtualizer({
count: items.length,
getScrollElement: () => parentRef.current,
estimateSize: () => 60,
overscan: 5,
});
return (
<div ref={parentRef} style={{ height: '600px', overflow: 'auto' }}>
<div style={{ height: `${virtualizer.getTotalSize()}px`, position: 'relative' }}>
{virtualizer.getVirtualItems().map(vi => (
<div key={vi.key} style={{
position: 'absolute', top: 0,
transform: `translateY(${vi.start}px)`,
height: `${vi.size}px`, width: '100%',
}}>
<Item {...items[vi.index]} />
</div>
))}
</div>
</div>
);
}
// Always set dimensions on images
<Image src="/product.jpg" width={400} height={300} alt="Product" />
// Reserve space for dynamic content
function AdBanner() {
return (
<div style={{ minHeight: '90px' }}>
<Suspense fallback={<div style={{ height: '90px' }} />}>
<Ad />
</Suspense>
</div>
);
}
// Font: use next/font with size adjustment
import localFont from 'next/font/local';
const brand = localFont({
src: './fonts/Brand.woff2',
display: 'swap',
adjustFontFallback: 'Arial', // Matches metrics, prevents shift
});
| Strategy | TTFB | LCP | Freshness | Use When |
|---|---|---|---|---|
| SSG | ~50ms | Excellent | Build-time | Marketing, docs, blog |
| ISR | ~50ms | Excellent | Seconds-hours | Product pages, listings |
| SSR | 200-1000ms | Good | Real-time | Dashboards, personalized |
| Client | Fast shell | Poor | Real-time | Admin panels, interactive |
| Streaming | ~100ms | Good | Real-time | Mix of fast + slow data |
// app/products/[slug]/page.tsx
export const revalidate = 60; // Revalidate every 60s
export async function generateStaticParams() {
const products = await db.product.findMany({
orderBy: { views: 'desc' }, take: 1000, select: { slug: true },
});
return products.map(p => ({ slug: p.slug }));
}
export default async function ProductPage({ params }: { params: Promise<{ slug: string }> }) {
const { slug } = await params;
const product = await db.product.findUnique({ where: { slug } });
if (!product) notFound();
return <ProductView product={product} />;
}
// app/api/revalidate/route.ts
import { revalidatePath, revalidateTag } from 'next/cache';
export async function POST(req: NextRequest) {
const token = req.headers.get('x-revalidation-token');
if (token !== process.env.REVALIDATION_SECRET) {
return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
}
const { path, tag } = await req.json();
if (tag) revalidateTag(tag);
else if (path) revalidatePath(path);
return NextResponse.json({ revalidated: true, now: Date.now() });
}
// Tag your fetches:
async function getProduct(slug: string) {
return fetch(`${API}/products/${slug}`, {
next: { tags: [`product-${slug}`, 'products'], revalidate: 3600 },
}).then(r => r.json());
}
// Invalidate: POST /api/revalidate { "tag": "product-cool-shoes" }
// next.config.js
module.exports = {
images: {
formats: ['image/avif', 'image/webp'], // AVIF: 50% smaller than WebP
deviceSizes: [640, 750, 828, 1080, 1200, 1920],
imageSizes: [16, 32, 48, 64, 96, 128, 256, 384],
minimumCacheTTL: 31536000, // 1 year — images are content-addressed
remotePatterns: [
{ protocol: 'https', hostname: 'cdn.example.com', pathname: '/images/**' },
],
},
};
// lib/image-utils.ts
import { getPlaiceholder } from 'plaiceholder';
export async function getBlurDataURL(src: string): Promise<string> {
const buffer = await fetch(src).then(r => r.arrayBuffer());
const { base64 } = await getPlaiceholder(Buffer.from(buffer), { size: 10 });
return base64;
}
// Usage:
const blur = await getBlurDataURL(product.imageUrl);
<Image src={product.imageUrl} placeholder="blur" blurDataURL={blur} ... />
function HeroBanner() {
return (
<picture>
<source media="(max-width: 768px)" srcSet="/hero-mobile.avif" type="image/avif" />
<source media="(max-width: 768px)" srcSet="/hero-mobile.webp" type="image/webp" />
<source srcSet="/hero-desktop.avif" type="image/avif" />
<Image src="/hero-desktop.webp" alt="Hero" width={1920} height={800} priority />
</picture>
);
}
npm install -D @next/bundle-analyzer
# next.config.js
const withBundleAnalyzer = require('@next/bundle-analyzer')({
enabled: process.env.ANALYZE === 'true',
});
module.exports = withBundleAnalyzer(nextConfig);
ANALYZE=true npm run build
// BAD: imports entire library for everyone
import { Chart } from 'chart.js/auto';
// GOOD: load only when needed
import dynamic from 'next/dynamic';
const Chart = dynamic(() => import('@/components/chart'), {
loading: () => <div className="h-[400px] animate-pulse bg-gray-100 rounded" />,
ssr: false,
});
// BAD: barrel import pulls everything
import { Button, Input } from '@/components/ui';
// GOOD: direct imports
import { Button } from '@/components/ui/button';
// BAD: full lodash (71KB)
import _ from 'lodash';
// GOOD: specific import (1KB)
import debounce from 'lodash/debounce';
// Heavy lib alternatives:
// moment (300KB) → dayjs (2KB) or date-fns
// axios (29KB) → native fetch
// uuid (12KB) → crypto.randomUUID()
// classnames (1KB) → clsx (228B)
// middleware.ts
import { NextRequest, NextResponse } from 'next/server';
export function middleware(request: NextRequest) {
const { pathname } = request.nextUrl;
// Geo-routing
const country = request.geo?.country ?? 'US';
if (pathname === '/' && country === 'DE' && !request.cookies.has('geo-override')) {
return NextResponse.redirect(new URL('/de', request.url));
}
// A/B testing at the edge — no client flicker
if (pathname === '/pricing') {
const bucket = request.cookies.get('ab-pricing')?.value
?? (Math.random() < 0.5 ? 'control' : 'variant');
const res = NextResponse.rewrite(new URL(`/pricing/${bucket}`, request.url));
if (!request.cookies.has('ab-pricing')) {
res.cookies.set('ab-pricing', bucket, { maxAge: 60 * 60 * 24 * 30, httpOnly: true });
}
return res;
}
// Bot detection — serve pre-rendered for crawlers
const ua = request.headers.get('user-agent') ?? '';
if (/bot|crawler|spider|googlebot/i.test(ua) && pathname.startsWith('/app')) {
return NextResponse.rewrite(new URL(`/seo${pathname}`, request.url));
}
return NextResponse.next();
}
export const config = {
matcher: ['/((?!_next/static|_next/image|favicon.ico|api/).*)'],
};
// app/api/edge-search/route.ts
export const runtime = 'edge';
export async function GET(req: NextRequest) {
const q = req.nextUrl.searchParams.get('q');
if (!q) return NextResponse.json({ results: [] });
const results = await fetch(`https://api.example.com/search?q=${q}`, {
headers: { Authorization: `Bearer ${process.env.API_KEY}` },
}).then(r => r.json());
return NextResponse.json(results, {
headers: { 'Cache-Control': 's-maxage=60, stale-while-revalidate=300' },
});
}
// app/layout.tsx
import { Inter, JetBrains_Mono } from 'next/font/google';
import localFont from 'next/font/local';
const inter = Inter({ subsets: ['latin'], display: 'swap', variable: '--font-inter' });
const mono = JetBrains_Mono({ subsets: ['latin'], display: 'swap', variable: '--font-mono' });
const brand = localFont({
src: [
{ path: './fonts/Brand-Regular.woff2', weight: '400' },
{ path: './fonts/Brand-Bold.woff2', weight: '700' },
],
display: 'swap',
variable: '--font-brand',
adjustFontFallback: 'Arial',
});
export default function Layout({ children }: { children: React.ReactNode }) {
return (
<html lang="en" className={`${inter.variable} ${mono.variable} ${brand.variable}`}>
<body className="font-sans">{children}</body>
</html>
);
}
/* globals.css */
:root {
--font-sans: var(--font-inter), system-ui, sans-serif;
--font-mono: var(--font-mono), 'Courier New', monospace;
}
body { font-family: var(--font-sans); }
code { font-family: var(--font-mono); }
import { unstable_cache } from 'next/cache';
export const getProducts = unstable_cache(
async (category: string) => {
return db.product.findMany({ where: { category }, orderBy: { createdAt: 'desc' } });
},
['products'],
{ revalidate: 300, tags: ['products'] }
);
// Public content
return NextResponse.json(data, {
headers: { 'Cache-Control': 'public, s-maxage=60, stale-while-revalidate=300' },
});
// Personalized content
return NextResponse.json(data, {
headers: { 'Cache-Control': 'private, no-store, max-age=0' },
});
module.exports = {
async headers() {
return [
{
source: '/_next/static/:path*',
headers: [{ key: 'Cache-Control', value: 'public, max-age=31536000, immutable' }],
},
{
source: '/fonts/:path*',
headers: [{ key: 'Cache-Control', value: 'public, max-age=31536000, immutable' }],
},
];
},
};
npm install -g @lhci/cli
lhci autorun --collect.url=https://your-site.com
ANALYZE=true npm run build
# Look for: packages > 50KB, duplicates, server code in client bundle
npm run build
# Check output:
# ○ Static /about
# ƒ Dynamic /dashboard
# ● SSG /blog/[slug]
# Question every dynamic route — can it be ISR?
grep -r "<img" --include="*.tsx" | grep -v "next/image" # Find non-optimized images
grep -r "<Image" --include="*.tsx" | head -5 # Check first image has priority
import Script from 'next/script';
// Analytics — after interactive
<Script src="https://www.googletagmanager.com/gtag/js" strategy="afterInteractive" />
// Chat widget — lazy
<Script src="https://widget.intercom.io/widget/xxx" strategy="lazyOnload" />
// NEVER use beforeInteractive unless absolutely required
Open Chrome DevTools > Performance tab. Look for:
## Bundle
- [ ] ANALYZE=true build — no packages > 100KB
- [ ] Dynamic imports for charts, editors, maps
- [ ] No barrel imports from large libraries
- [ ] Date library is tree-shakeable or tiny
## Images
- [ ] All use next/image with AVIF enabled
- [ ] Hero images have priority
- [ ] All have width/height
- [ ] Blur placeholders for product images
## Rendering
- [ ] Marketing pages are static
- [ ] Content pages use ISR
- [ ] Only truly dynamic pages use SSR
- [ ] Streaming SSR with Suspense for mixed data
## Fonts
- [ ] next/font (self-hosted, no FOUT)
- [ ] display: 'swap' everywhere
- [ ] Max 2-3 font families
- [ ] adjustFontFallback for custom fonts
## Caching
- [ ] Static assets: immutable, 1 year
- [ ] API: s-maxage + stale-while-revalidate
- [ ] Personalized: private, no-store
- [ ] Cache tags for granular invalidation
## Third-Party
- [ ] All scripts use next/script
- [ ] No render-blocking third-party
- [ ] Chat on lazyOnload
- [ ] Analytics on afterInteractive
## Monitoring
- [ ] RUM tracking (Vercel Analytics or web-vitals)
- [ ] Per-page Core Web Vitals
- [ ] Bundle size in CI
- [ ] Lighthouse CI in deploy pipeline